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McPatel Foods Pvt. Ltd. is a rapidly emerging frozen potato processor headquartered in Gandhinagar, Gujarat, with its processing facility located in Sanghpur, Mehsana district. Founded in November 2023, the company has already established a 78,000 square metre facility with an annual processing capacity of 40,000 metric tonnes. In an industry traditionally dominated by multinational corporations, McPatel’s ambition and pace of investment represent a significant development for India’s potato processing sector.
The catalyst for McPatel Foods came from an early trip to Europe, where the founding team studied the frozen food market up close. That experience shaped their understanding of global standards — from production line design to quality benchmarking and supply chain reliability. Returning to India, they recognised a powerful convergence: domestic demand for processed potato products was surging, India’s frozen French fries exports were growing rapidly, and Gujarat’s contract farming ecosystem provided a ready foundation for raw material sourcing.
The company’s strategy crystallised around two product pillars: frozen French fries and dehydrated potato flakes. Rather than starting small, McPatel invested in a large-scale, European-specification processing line from the outset — a decision that signalled serious intent to compete in both domestic and international markets.
McPatel Foods Pvt. Ltd. was incorporated on 30 November 2023 under the Companies Act, registered with the Registrar of Companies, Ahmedabad (CIN: U10799GJ2023PTC146582). Its four directors and founding team include:
The registered office sits at A/602, The Landmark, Kudasan, Gandhinagar — while the manufacturing operations are concentrated at the Sanghpur facility near Mehsana.
The consumer-facing brand is Ohh! Potato (www.ohhpotato.com), which carries all retail and food-service products. McPatel Foods operates as the corporate manufacturing entity behind the brand.
The McPatel Foods processing unit at Sanghpur represents one of the newest frozen potato facilities in Gujarat. Spread across 78,000 square metres, the plant has been designed for high-throughput, automated operations with a European processing line at its core. Key parameters of the facility include:
The emphasis on a European processing line is noteworthy. In the competitive frozen fries segment, line specification directly determines product quality, consistency, and export readiness. McPatel’s founders have stated that production quality is maintained with European-grade equipment and standardised processes — a critical requirement for supplying demanding international buyers and QSR chains.
The facility currently holds HACCP, Halal, FSSAI, APEDA, and ISO 22000:2018 certifications. The company is also pursuing BRCGS, Sedex, FDA, and FSSC 22000 certifications — a clear signal that McPatel is building its compliance infrastructure for sustained access to regulated international markets across Europe, North America, and the Middle East.
From raw potato receiving to washing, peeling, cutting, blanching, par-frying, individual quick freezing (IQF), and packaging, the French fries production process at the facility follows a fully integrated flow. Each stage is automated and monitored to ensure consistent product specifications across batches and seasons.
Perhaps the most technologically significant aspect of the McPatel facility is its Automated Storage and Retrieval System (AS/RS) cold storage warehouse with a capacity of 7,000 metric tonnes. In the Indian potato processing industry, AS/RS-style cold storage remains rare. Most Indian processors still rely on conventional cold stores with manual fork-truck operations — making McPatel’s investment a clear statement of intent.
An Automated Storage and Retrieval System combines equipment and controls to handle, store, and retrieve frozen products with precision, accuracy, and speed under a defined degree of automation. In practice, this means finished pallets of frozen French fries or potato flakes move from the end of the production line into a high-bay, temperature-controlled warehouse — all through conveyors, automated cranes, and computer-directed racking systems. Human handling is minimised, reducing contamination risk and improving traceability.
For a frozen fries processor, cold storage is not simply a warehouse. It is the backbone of product stability, logistics efficiency, and export readiness. The advantages of an AS/RS system in this context include:
The global AS/RS market for cold storage food facilities was valued at approximately USD 2.3 billion in 2022 and is projected to reach USD 4.6 billion by 2030. In India, however, adoption remains limited largely to multinational operations. McPatel’s deployment of AS/RS technology at this scale makes it one of the few Indian-origin frozen potato processors to invest in fully automated warehousing.
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