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India's frozen food processing sector has witnessed a surge of ambitious new players over the past few years, and few have made as striking an entrance as Ohh Potato by McPatel Foods. Founded in 2023 and headquartered in Gandhinagar, Gujarat, McPatel Foods Pvt. Ltd. has rapidly emerged as a serious contender in India's fast-growing frozen french fries and dehydrated potato products market — with a brand built from the ground up for both domestic and international buyers.
The company's AAHAR 2026 showcase at Bharat Mandapam, New Delhi — Asia's premier B2B food and hospitality fair — generated tremendous interest from buyers, distributors, foodservice operators, and export partners across five packed days. This article provides a comprehensive look at Ohh Potato, McPatel Foods, their product portfolio, their innovative approach to supply chain transparency, and what their AAHAR success means for businesses looking to source premium frozen french fries from India.
McPatel Foods Pvt. Ltd. was founded in 2023 by Karan Sarodia, Aditya Patel, Kirit Haraniya, and Jignesh Patel with a clear ambition: to build a globally competitive frozen potato processing company rooted in India's agricultural heartland. The company's journey began with a study tour to European frozen food markets, where the founders observed first-hand the quality standards, processing technologies, and consumer expectations that drive the global french fries industry. Read the full founding story of McPatel Foods on Indian Potato.
Returning to India, they identified a massive opportunity: Gujarat's established potato-growing regions, competitive production costs, and a rapidly expanding domestic demand for processed potato products created the ideal foundation for a modern processing venture. McPatel Foods set up its manufacturing facility in Sanghpur village, Vijapur Taluka, Mehsana district, Gujarat — deep in one of India's most productive potato-growing zones — and began production in mid-2024.
The brand's motto — "Each Potato Has Its Own Story" — reflects McPatel Foods' philosophy of complete supply chain transparency. From tissue-cultured seed potato multiplication to blockchain-tracked farm operations and state-of-the-art processing, Ohh Potato positions itself as a brand where quality is not just claimed but verifiably demonstrated.
The Ohh Potato product portfolio covers the three major categories of commercial potato processing: frozen french fries in multiple cuts and sizes, frozen potato wedges, and dehydrated potato flakes. Every product is 100% vegetarian, manufactured in Gujarat using locally sourced high-starch potatoes, and designed for deep frying, air frying, or oven baking with a preparation time of approximately three minutes.
Ohh Potato offers both skin-on wedges and skin-off wedges, available in 6-cut and 8-cut configurations. Wedges are packed in 2 kg and 2.5 kg bags, designed primarily for foodservice, QSR, and catering operations.
Catering to the snack manufacturing and food ingredient sectors, Ohh Potato produces three grades of dehydrated potato flakes: Regular Flakes, Milled Flakes, and Low-Leach Milled Flakes. These are available in 20 kg and 25 kg bulk bags, targeting industrial buyers including snack manufacturers, instant food producers, and bakery ingredient suppliers.
The 40th edition of AAHAR — The International Food & Hospitality Fair was held from 10–14 March 2026 at Bharat Mandapam, New Delhi. Jointly organised by the Ministry of Food Processing Industries (MoFPI) and the India Trade Promotion Organisation (ITPO), AAHAR 2026 drew over 1.25 lakh business visitors and a record number of exhibitors from India and around the world — firmly establishing itself as one of Asia's largest B2B platforms for the food and hospitality industry.
McPatel Foods exhibited at Hall 05 (Ground Floor), Stall 5G-18-B/C, showcasing the complete Ohh Potato range of premium frozen french fries and potato snacks. The response across all five days was described by the company as "overwhelming" — with strong interest from domestic buyers, international importers, foodservice chains, and snack manufacturers.
One of the most distinctive aspects of Ohh Potato is its commitment to full supply chain traceability — a feature that sets it apart from most frozen french fries suppliers in India and globally. In late 2025, McPatel Foods announced a strategic partnership with TraceX Technologies to deploy a blockchain-enabled digital traceability platform across its entire potato sourcing and processing network.
This system tracks every potato from individual farm plots — digitising data on seed variety, input use, irrigation, and cultivation practices — through harvest, transport, potato cold storage guide, and final processing. Every packet of Ohh Potato products can be traced back to the specific farm and growing conditions that produced the raw material.
For buyers and importers, this means verifiable proof of origin, food safety compliance, and sustainable farming practices — increasingly non-negotiable requirements in premium domestic and international markets. The blockchain-based system provides auditable records that support certifications and meet the traceability expectations of multinational food corporations, QSR chains, and retail buyers.
India is the world's second-largest potato producer with over 55 million tonnes of annual production — yet the country's frozen french fries processing industry is still in a high-growth phase, creating significant opportunities for buyers seeking new, competitive suppliers. Here is why purchasing frozen french fries from India makes strong commercial sense:
Competitive production costs: India's combination of low raw material costs, competitive labour, and growing processing infrastructure translates into highly competitive pricing for frozen french fries — particularly for buyers in the Middle East, Southeast Asia, Africa, and other price-sensitive markets.
High-starch potato varieties in India: Gujarat and other Indian potato-growing regions produce excellent processing-grade varieties with high dry matter content (above 20%), which is critical for producing crispy, golden fries with good texture and flavour.
Modern processing technology: New entrants like McPatel Foods are investing in state-of-the-art potato processing line companiess, PLC-controlled systems, and international-grade quality management from the outset — eliminating the perception gap between Indian and European or North American processors.
Year-round supply capability: India's extensive cold storage network — the largest in Asia — enables processors to maintain year-round production even though the potato growing season is concentrated in winter months.
Expanding certification landscape: Indian frozen food processors are increasingly pursuing FSSAI, HACCP, ISO 22000, BRC, HALAL, and Kosher certifications, making it easier for international buyers to qualify Indian suppliers.
A key part of McPatel Foods' go-to-market strategy is its active private label programme. The company explicitly invites businesses to customise Ohh Potato products with their own brand name, logo, colours, and packaging design. This positions McPatel Foods not just as a branded supplier but as a contract manufacturing and co-packing partner for distributors, retail chains, hotel groups, and foodservice companies globally.
For international buyers looking to source frozen french fries from India under their own branding, this capability removes the need to invest in processing infrastructure while gaining access to a modern, quality-certified Indian facility with blockchain-traced supply chains.
While AAHAR 2026 represented a major domestic milestone, McPatel Foods has been building its international presence systematically. In 2025, the company showcased Ohh Potato at WOFEX Manila 2025 (World Food Expo) in the Philippines — one of Southeast Asia's leading food exhibitions — marking a significant step in its global expansion journey.
The company's export ambitions are broad, with target markets spanning Southeast Asia, the Middle East, Japan, Canada, and beyond. McPatel Foods' founders have spoken openly about pursuing international certifications and building the documentation, compliance, and logistics capabilities required for sustained export operations.
For Indian Potato's global readership — which includes buyers, traders, and processors across these very markets — Ohh Potato represents an emerging Indian supplier worth monitoring closely as it scales its production capacity and international presence.
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